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Training Course - Measuring and optimising your Internal Communications Strategy
Achieve bottom line success by implementing a successful internal communications strategy
April 2 - 3, 2008 · Venue to be confirmed, Singapore

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Benefits of Attending

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Early Bird Discount

Register and pay by 25th February 2008 and receive up to S$100 off!

Can't make this date/location? Try these instead

Kuala Lumpur, Malaysia:

Singapore:

James Harkness (HarknessKennett) has supported us with many different aspects of our values communication, from measurement and strategic communication to production of high impact materials, to get our messages across. James’ (HarknessKennett) work has helped ensured that our values have become part of everyday life at South West Trains.
Kelly Barlow, Employee Communications Manager, South West Trains
Working with James (HarknessKennett) has helped us to establish clear priorities for improving internal communication, raised the profile of our team and the work we do, and heightened both visibility of and commitment to our new ONSTalk process across the organisation.
Alastair Dijksman, Head of Internal Communications, The Office for National Statistics (ONS)

Why should I attend?

As much as Internal Communication is a vital component of success in any organisation, it is often neglected and underutilised by both employees and management. How do you ensure buy-in from senior management? What would it take to get 100% commitment at all levels for your internal communications campaign? How do you choose the right tools and media to maximise your reach and get the message across to the right people?

This 2-day course has been designed to provide you with practical strategies to energise and motivate your entire organisation to get involved and stay engaged throughout the implementation of your communication plans. The course will enable you to implement a strong and healthy internal communication culture within your organisation.

Course Participants Will:

Case study examples: for global brands such as Marks & Spencer, Shell, Centrica, Roche and more

Hands-on specific exercises to help you develop your skills in:

  • Identifying bridges and barriers for leadership commitment to communications
  • Choosing the best communication channel mix
  • Cultivating the right environment for engagement
  • Aligning communications strategies to business priorities
  • Developing innovative change strategies

Who will I meet and who is speaking?

speaker

James Harkness is an award winning and recognised expert in internal communication and he has 15 years experience of change communication gained from working for some of the leading communication consultancies and supported by substantial in-house experience with The Body Shop International plc.

He has hands-on experience of developing internal and corporate communication programmes to support new brands, culture change, introduction of new ways of working and changes in leadership. He led the team at The Body Shop that won the PR Week Award for most effective International Campaign and Best In-house Department of the Year in 1996.

Don't miss this event because...

Unique features of this training course:

Case study examples: for global brands such as Marks & Spencer, Shell, Centrica, Roche and more

Hands-on specific exercises to help you develop your skills in:

  • Identifying bridges and barriers for leadership commitment to communications
  • Choosing the best communication channel mix
  • Cultivating the right environment for engagement
  • Aligning communications strategies to business priorities
  • Developing innovative change strategies

If you are not yet ready to register, feel free to request a reminder nearer the time .

[ Register Now] · [ Next: Course Outline: 1 - 2 April 2008 ]

 

 
iqpc

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