Conference Day One: Tuesday, 6th May 2008

9:00 Chairman’s welcome & opening address

Gian Paolo Balboni Head of Innovation Trends Telecom Italia, Italy

Latest developments on the Mobile TV market: Challenges and opportunities

9:15 International overview: Who owns the business – Who is generating revenue?

• From trials to introduction to mass market – Different stages on the Mobile TV markets
• From frequency allocation to the right business model –
• Challenges on the way to a successful commercialization
• Mobile TV’s new opportunities for content providers and broadcaster

Roland Beckmann-Kunz VP Content and Digital Commerce Vodafone D2 GmbH, Germany

9:55 European Overview: A status report

• Describing differing national regulatory frameworks
• Reviewing the licensing status in Europe
• Demonstrating European business model examples
• Relationship between regulation and market kick-off?
• Will DVB-H mandating be necessary?

Prof. Claus Sattler Executive Director bmcoforum

Update on regulatory frameworks for Mobile TV

11:05 Can Europe afford diverging approaches on regulation, standards and frequencies?

• Why has Brussels intervened in the Mobile TV issue?
• Which developments in the EU Mobile TV strategy since July 2007?
• Links between the EU Mobile TV strategy and other initiatives of the European Commission
• What are the next steps: Licensing, rights management, etc.

Christopher Forax Member of Cabinet of Commissioner

Viviane Reding Information Society and Media European Commission

11:45 Frequency regulation in Germany and Europe

• Experiences from Germany
• The trouble with different frequencies in Europe
• Frequencies for different business models

Prof. Wolfgang Thaenert Director The regulatory authority for commercial broadcasting in Hessen, Germany

Capitalizing on the most promising business case

13:40 Will advertising assist Mobile TV in creating a substantial business case? – Korean insight

• Potential and effectiveness of advertising
• Who will benefit most from advertising on Mobile TV?
• Is Mobile TV advertising financing a way forward for the business case?
• Lessons learnt in TV advertising the Korean case

Bosco Fernandes Joint UMTS Forum and GSHA MobileTV Working Group Chair UMTS Forum

14:20 Mobile TV in reality: The Italian case study

• Different business models for different go-to-market strategies
• The infrastructure dilemma: buy or rent?
• Suitable alternatives for the contents portfolio
• The impact of handset availability
• Which role for Mobile TV in the overall Italian TV market?

Gian Paolo Balboni Head of Innovation Trends Telecom Italia S.P.A., Italy

15:00 Public broadcasters as an important cornerstone of Mobile TV

• The role of public broadcast in the Mobile TV environment
• What is needed for an attractive service from a consumer perspective?
• It is all about services, not technology
• Why the market benefits from an open access for all
• Opportunities for commercial activities

Dr. Klaus Illgner-Fehns Director Broadcast Technology Institute GmbH, Germany

Most promissing technologies in Mobile TV worldwide

16:10 Achieving mass market adoption by implementing the best Mobile TV infrastructure

• Which technologies are most suitable for a quick service uptake?
• How to ensure an end to end content protection service in multi-sourced and standardised environement?
• Enhancing customer experience by providing access to the same TV content at home on you TV, on the move on you mobile either in 3G or DVB-H depending on QoS available

Alain Tales
Marketing Manager Mobile TV & DRM
Viaccess S.A.

Fixed-mobile convergence: The next step after Mobile TV? – Opportunities and challenges

16:40 Television in your pocket: Converged Mobile TV as a key differentiator for mobile operators

• Exploring the challenges for fixed-mobile convergence based on an operator showcase: Packaging IPTV and
• Mobile TV services together
• How to find the optimal content proposition and how to place such services in the market
• How things fit together: IPTV, Mobile (IP)TV, DVB-H…
• Additional/alternative revenues due to mobile advertising and/or interactive elements

Andreas Martin Head of Products & Services Hutchison 3G Austria GmbH, Austria

17:20 Second step of FMC offers - enhanced data over Wifi/UMA

• FMC global stakes: Why operators follow this strategy
• Key benefits on Mobile TV: More quality, less network costs
• Users willingness for indoor quality
• Mid term offers

David Anglister Head of Strategic Marketing, Strategic Marketing (NSM) Orange UK

18:00 Closing remarks of the chairman and end of conference day one

[ Register Now] · [ Next: Conference Day Two: Wednesday, 7th May 2008 ]